Campus Craft Winery

With an assigned team, I was required to create a marketing campaign book for Campus Craft Winery for Journalism 445: Creative Campaign Messages at the University of Wisconsin - Madison in the Spring of 2018. The following pieces are the advertising materials I created inline with the plan we created.

Brief: Create a tri-fold brochure for consumers that would be available at points of purchase and for promotional uses.

Software Used: Adobe Lightroom, Photoshop, and InDesign

Notes: Wrote all copy

Brief: Create a tri-fold brochure for retailers that would better educate them on the products

Software Used: Adobe Lightroom, Photoshop, and InDesign

Notes: Wrote all copy

Brief: Create a poster to be hung at points of purchase for each of the wine blends. The poster should include the story of Campus Craft Winery.

Software Used: Adobe Photoshop, Draw, and InDesign

Notes: I created all of the illustrations other than the flower and wrote all copy.

Brief: Create an advertisement to accompany the press release that publications can use.

Software Used: Adobe Photoshop, Draw and InDesign

Notes: Wrote all copy

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