Chick-Fil-A Eat More Eggz Campaign

As the leader of a team of students, I lead the creation of a marketing campaign book for Chick-Fil-A as part of Journalism 345: Principles of Strategic Communication at the University of Wisconsin - Madison in the Fall of 2017. I was the Creative Director and the following pieces are the advertising materials I created.

Brief: Design a marketing campaign book for Chick-Fil-A.

Software Used: Adobe Illustrator, Photoshop, and InDesign

Brief: design a magazine ad and write copy that is consistent with the proposed marketing plan

Software Used: Adobe Photoshop and InDesign

Notes: Wrote all copy

Brief: design a billboard that is consistent with the proposed marketing plan and is consistent with other design proposals.

Software Used: Adobe Photoshop, Illustrator, and InDesign

Notes: Wrote all copy

Brief: design a billboard that is consistent with the proposed marketing plan and plays off of Chick-Fil-A's previous marketing strategy.

Software Used: Adobe Photoshop, Illustrator, and InDesign

Notes: Wrote all copy

Brief: design a Facebook banner that is consistent with the proposed marketing plan and plays off of Chick-Fil-A's previous marketing strategy.

Software Used: Adobe Photoshop, Illustrator, and InDesign

Notes: Wrote all copy

Brief: design an interactive web ad, which would redirect the consumer to the Chick-Fil-A website when clicked, and write copy that is consistent with the proposed marketing plan.

Software Used: Adobe Photoshop and InDesign

Notes: Wrote all copy

Brief: design an Instagram post and write copy that is consistent with the proposed marketing plan.

Software Used: Adobe Photoshop and InDesign

Notes: Wrote all copy

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